Page 147 - UNESCO_Zatec_MP_2021

D.2.4.3 THE POSSIBILITY OF PURCHASING BUILDING NO. 2767 IN ŽATEC FOR THE CONSTRUCTION
OF UNDERGROUND GARAGES FOR RESIDENTS OF COMPONENT PART 02

D.2.4.3. – A SWOT C.1.B/7

PROPRIETARY RELATIONS – GARAGES FOR RESIDENTS OF THE NOMINATED PROPERTY COMPONENT PART 02

Commencement of negotiations on the purchase of the building of the former Savings Bank No. 2767

Commencement of negotiations on the purchase of building No. 2767 with its owner (Bene domus, Poděbrady).
It is a former modern building of the Savings Bank and related land for the purpose of building underground and above-ground
collective garages for residents, guests of accommodation facilities and workers on the territory of component part 02 (following
the architectural competition for the solution of the historical core).
The building is a modern architecturally low-quality building set in the historical environment of the property.
Archaeological excavations took place at the time of construction of the existing building.
It can be solved only by finalising the transport concept and through the decision of the Town Council.

The construction of parking areas for residents, visitors and employees of the historical core is one of the basic conditions for
successful regeneration and revitalisation of the urban core. Space will be freed up for the extension of pedestrian zones and
parking for short-term visitors to the property.

Performed / Guaranteed:
The town of Žatec, Site Manager
Long Term Measures

Expected Cooperation: 2028
Ministry for Regional Development of the Czech Republic, Ministry of Transport of the Czech
Republic, Ministry of Culture of the Czech Republic, the National Heritage Institute, Ústecký Region 147

D.2.5 PRESENTATION OF VALUES OF THE PROPERTY

In the short term, it is necessary to ensure a suitable way for the use of some other buildings of the property, with its
cultural connotations, for the purposes of thematically specific tourism. Therefore, it is necessary to provide a market-
ing concept that determines the subject and the methods of interpretation to visitors.

Among the Measures in the field of staff and public education, it is possible to build on existing practice (lectures, ex-
cursions, educational and entertainment events). Citizens of the town of Žatec still need to strengthen their interest
in hop-related cultural heritage assets by cultivating a regional understanding and admiration of hops, so that they can
be even prouder local patriots and people proud of their town, which for almost a millennium bears the legacy of a hop
growing tradition. In addition to professional output, popular publications and various details will help.

D.2.5. – A SWOT C.1.D/6

PRESENTATION AND STRATEGY OF TOURISM COMPONENT PARTS 01 A 02
Analysis, preservation and use of the main visual points for the nominated property

Survey - analysis.
Map layouts, photo documentation, location of information systems and board maps.

The spatial plans determine the height level of the development. In the details of the solution and territorial studies, it is necessary
to monitor the new construction so that the main visual points for the dominants of both components are not overshadowed.
Performed / Guaranteed: Short Term Measures

The town of Žatec, The Municipality of Zálužice 2023