Page 151 - UNESCO_Zatec_MP_2021

D.2.5.3 COMPLEMENTING AND CREATING EDUCATIONAL PROGRAMMES
AND SUPPORTING ASSOCIATION ACTIVITIES

The purpose of the Measures is to provide regular seminars and tours on the topic of property values for primary and se-
condary school pupils. Other activities may include participation with the young generation on the topics of preserving
values and developing the property, based on consultations with other already nominated properties.

D.2.5.3. – A SWOT C.2.C/14 - SWOT C.4.C/1 - SWOT C.4.C/4

OVERVIEW OF KNOWN PLANNED ACTIVITIES

- Educational programmes for children and youth
- Support for local associations dealing with hop growing topics, promoting the region, obtaining historical information and
using hop growing buildings
Chmelobrana Žatec (Hop Defence Žatec Association), Association of Natives and Friends of the town of Žatec, Association A dál
- Involvement of schools in community life
HopFest, exhibitions, excursions, museum visits
- Involvement of the Hop Museum in promotional activities
- Teacher training (historical heritage of the region)
- Exhibitions and promotional materials
Promotional and presentation materials in Czech and English versions and possibly other language versions will increase public
awareness and information about the project of nomination of Žatec and the Landscape of Saaz Hops, not only at the local level,
but also in the region. The nominated property will be promoted in the form of a mobile panel exhibition, printed leaflets and in a pdf
form on the updated website of the nominated property.
The nominated property will be presented in a clear and comprehensible form with the use of texts of already processed and
translated nomination documentation. Its boundaries will be explained, including a map display. The public will be introduced to the 151
Outstanding Universal Values of the property, illustrated through brief texts and attribute photographs. The information promotional
output of the project will also be used during the ICOMOS expert evaluation mission.
Deadline 2021 (currently support for a project from the World Heritage Sites Programme is being requested)
- Promotional film History and present of hop growing in the Czech Republic
- Educational programme for school youth Žatec - the town of Hops for the lower-elementary stage of schools
The question of how much children growing up in Žatec know their town was at the beginning of a project designed for school
children. The aim is to acquaint children with the history, and current period, of hop growing in the Žatec region. In the pilot project
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week Žatec - the town of Hops, pupils of the 4 grade of the Komenského alej primary school were selected. It includes, among other
things, excursions to hop growing premises and hop warehouses.
The results of the project are children’s posters on the topic, which are part of the exhibition in the Hop Museum. The implementer
of the whole project is the Hop Museum. The project partners are the National Heritage Institute, Ústí nad Labem, J. E. Purkyně
University in Ústí nad Labem, the town of Žatec and the Ústecký Region. The project is currently continuing for its second year, and
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after the end of the pilot year, it has been adapted for pupils in the 5 grade of primary schools.
- Escape game Saving the village of hop elves
- designed for families with children
- in the cellars under the Hop Museum
- the screenplay has already been processed
- Tour guide services
- The Temple of Hops and Beer all year round as part of town tours and tourist packages according to the Tourism Development Strategy
- Seasonally with the use of students and part-time workers with language skills
- Use of texts and documents from the Database of Tourist Destinations
- Lectures on the hop landscape - twice a year
- Hop Trail – a tourist circuit in the village and in hop fields in cadastral area Stekník (activity of the Hop Museum and Stekník Chateau)
- Dictionary of Czech-English technical terms
unification of translation of nomination, use of dictionary into MP. An explanatory dictionary that will ensure understanding of technical
terms. It will be processed in the short term 2021 - 2022 and will be presented on the property’s website.