Page 152 - UNESCO_Zatec_MP_2021

D.2.5.4 INTRODUCTION OF A UNIFIED VISUAL AND CONTENT IDENTITY

D. PROPOSAL SECTION OF THE MANAGEMENT PLAN
D.2.5.4. – A SWOT C.2.C/2 - SWOT C.4.C/1
UNIFORM GRAPHIC, VISUAL AND CONTENT IDENTITY COMPONENT PARTS 01 A 02
Uniform graphic design of promotional materials and information products.

Creation of the product brand and logo and its promotion (six crossed out lines).
The logo is a protected trademark registered at the Industrial Property Office.

It will contain graphic designs, projects, a manual for the use of signs and logos, symbols and logos of individual important tourist
destinations (the original designs were prepared by the academic painter Fárka).
Performed / Guaranteed: Short Term Measures
The town of Žatec, Steering Group 2021-2022

D.2.5.4. – B SWOT C.2.C/2 - SWOT C.4.C/1

UNIFORM GRAPHIC, VISUAL AND CONTENT IDENTITY COMPONENT PARTS 01 A 02
Creation of a uniform numbered database of tourist destinations.
Numbered database of tourist destinations for re-use in promotional materials and maps.
(each goal with a description in Czech, English, German, Russian or another selected language), necessary cooperation of the
Regional Museum in Žatec and NHI.
Performed / Guaranteed:
The town of Žatec – Information Centre, Regional Muzeum in Žatec
Short Term Measures
152
2021-2022
Expected Cooperation:
Hop Museum

D.2.5.4. – C SWOT C.2.C/2 - SWOT C.4.C/1

UNIFORM GRAPHIC, VISUAL AND CONTENT IDENTITY COMPONENT PARTS 01 A 02
Application of the created target database to the QR code system.
Creating a QR system and marking the created targets. In connection with the creation of a unified database of tourist destinations
in both components.
Performed / Guaranteed:
The town of Žatec, Steering Group
Short Term Measures
2021-2022
Expected Cooperation:
Regional Muzeum in Žatec

D.2.5.4. – D SWOT C.2.C/2

UNIFORM GRAPHIC, VISUAL AND CONTENT IDENTITY COMPONENT PARTS 01 A 02
Completion of new uniform street and house plates on the territory of the nominated property.
New street and house enamel plate signs of street names and house numbers with hop motifs.

Performed / Guaranteed: Short Term Measures
The town of Žatec 2020 - 2021