Page 154 - UNESCO_Zatec_MP_2021

D.2.5.5. – B SWOT C.1.B/8 - SWOT C.2.B/5

DIRECTIONAL SYSTEMS FOR MOTORWAYS AND MAIN ROADS COMPONENT PARTS 01 A 02
D. PROPOSAL SECTION OF THE MANAGEMENT PLAN
Local directional system to tourist destinations in both component parts of the property

Basic general project by a specialised company.
For motor vehicles and buses.
For hikers and cyclists (marking and restoration of hiking trails), including information signs and QR codes:
- Žatec-connection of component parts: in the direction of Stekník along the river Ohře with a turnoff to Rybňany and Trnovany
- Žatec in the direction of Stekník via Staňkovice and a chateau with a view of Žatec
- Stekník in the direction of the menhir near Drahomyšl

Participants:
Short Term Measures
Coordinator – Site Manager
2021-2023
The town of Žatec, Ústecký Region, Dolní Poohří Agency, Czech Tourists Club, Stekník Chateau

D.2.5.6 WEB APPLICATIONS AND THEIR UPDATES

D.2.5.6. – A SWOT C.2.B/7 - SWOT C.2.C/8 - SWOT C.2.C/5 - SWOT C.2.C/14

SWOT C.1.C/8 - SWOT C.4.C/1 - SWOT C.2.C/1
OVERVIEW OF PLANNED ACTIVITIES

Performed / Guaranteed:
The town of Žatec and the Municipality of Zálužice
154 Coordination:
Site Manager

Creation of the website of the nominated property Žatec and the Landscape of Saaz Hops
Creation of a common presentation platform of the nominated estate concerning its new concept.
Thematic map and interactive web presentation of the nominated area "Žatec and the Landscape of Saaz Hops" (FA ČVUT)
The map graphically shows the definition of the total area of interest of the urban component of the town of Žatec and the rural
component of the Žatec hop growing landscape in the vicinity of Zálužice, Stekník and Trnovany, including the proposed common
buffer zone.
The map will include a graphic drawing of the proposed component part 01, - the area around Stekník, the delimitation of the
Stekník Rural Heritage Zone and component part 02, - Žatec Urban Heritage Reserve and Zone, graphical markings for selected
main and secondary protected, and other important, buildings and areas, natural and landscape elements and important localities,
tourist destinations, routes, transport hubs, corridors. The map will be accompanied by a graphic legend and a set of photographs
of selected facilities, files and panoramic shots of the hop growing landscape, located around the perimeter of the map, including
brief descriptions. The thematic map will be created first in the form of a fixed poster and the form of a web application enabling its
interactive viewing down to the details of individual locations, with the possibility of web linking with other text, graphics, or other
documentation.
The thematic map: in the form of a large poster, a folded leaflet or a brochure and an interactive application, is intended for the need
of a clear and well-arranged presentation of the nominated area for the professional and general public.
Update of the existing website of the Municipality of Zálužice
Update of the existing Stekník Chateau website
Update of the existing website of the Temple of Hops and Beer
With regard to better promotion of its own range of products as well as the promotion of nominated component parts.
Systematic addition of tourist web portals and applications
About tourist attractions in the Žatec hop growing region (eg: Mapy.cz, CzechTourism, Kudy z nudy, Rozhledny.cz, Kam na výlet).
Task for the Information Centre Žatec.